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Great Leads: The Six Easiest Ways to Start Any Sales Message

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Great Leads: The Six Easiest Ways to Start Any Sales Message

Name :

ISBN-10 : 0982150032

ISBN-13 : 978B011P8PRX0

Publisher :

Language : English

Number Of Pages : 206

Pdf epub and Kindle - Marketing research shows that 80% of an ad's or sales letter's success comes from the headline and lead. Every marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead. In Great Leads: The Six Easiest Ways to Start Any Sales Message, marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing...

Great Leads: The Six Easiest Ways to Start Any Sales Message

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