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ISBN-10 : 1788823362
ISBN-13 : 978-1788823364
Publisher : N/A
Language : English
Number Of Pages : 209
Pdf epub and Kindle - Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. Mass Customization has now taken the place of Mass Production. In todays world, the customer does not always...
Global Marketing Management by Gustavo Morales
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